Focus on Your Audience

Many readers of my blogs, articles and eBooks are business people either in corporations or in their own business, many are sales people and still others are in network marketing.  All these have a common thread.  At one time or another, often MANY times over – they are called upon to present information to an audience.  Whether that audience is one or one thousand, one thing that your audience will appreciate from you is focus.  It does not matter whether your audience is live in living color, reading your website, or like you right now, reading this blog post.  Each an every one of them will appreciate you getting focus so they can get the most out of the time they invest in ‘listening’ to you.  Give them the value they deserve by focusing on them.  In order for you to focus in on them via your subject you will need the following three things:

 

1. A Message


2. An objective


3. Knowledge of your audience

 

1 – Message – sit down and write a single sentence that states what you want your audience to remember.  Make sure it is simple.  Make sure it is clear.  This will become your overriding message and theme of your presentation, article or blog post.  Your message needs to be repeated throughout your presentation at least six times and most importantly driven home at the end of the speech.  Weave it throughout your talk like a binding thread to insure your audience remembers this message.

 

2 – Objective - Going into your presentation you should know the answers to questions like; do you want to motivate your audience? Entertain them? Inform them? Gather input or sell a product?  Sit down and answer this question – I want the audience to…

 

3 – Audience – In previous posts, audios and books I have stressed the benefits on knowing your audience.  Why are they interested in this topic?  After all, how you motivate a group of college students to save for their future will be far different then how you motivate a group of thirty-something business professionals that are parents.  So be sure to relate your message to their needs and issues.  Be sure to communicate to them how the action you want them to take will benefit them.

 

Gaining this focus early on in the creation of your presentation will guide you as you prepare the material.  Then you are ready to prepare your material.  By knowing these three essential pieces of information your information and its presentation will begin to take a life and flow in a way that makes sense.  But if you attempt to write the speech without this information you WILL struggle harder for not only what you should share but the manner in which you should share it.  You will risk spending time on talking points that are irrelevant and you will loose your audience.  Give them what they want, give them what they need and stay focused.

 

Think Successfully & Take Action!
Tracy Brinkmann
Today’s Top Motivated Coach & Author of Success Atlas Programs
http://WriteYourSuccessStory.com
http://SuccessAtlas.com

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